Increasingly more people are searching the internet seeking video. In 2008, just over 50% of searchers on Google were looking, exactly, for videos. So as an internet marketer, what does that mean for you? It means that you have to be harnessing the power of video on your web sites. How? On a squeeze page. A video squeeze page profits you in a number of ways.

There're a ton of methods to use video marketing. You could make training videos, demonstration videos, or promotional videos for directories like YouTube. But using video on your squeeze page is what transforms a random visitor to your web site into a hot lead - a possible customer. And video converts between 7 and 10 times higher than just plain text.

Therefore where do you start?

Firstly, keep your in general objective in mind. You want the person who watches this video to opt-in to your mailing list, so they need to watch it and come away wanting to register for your newsletter, or for the information you're offering them on your list.

This means that you have to write a script that's targeted to your perfect client. Do you know who they are? Better find out! Know what they wish, what they require, and what is keeping them up at night. Start out by identifying who they are right off the bat in your video. The best way to do this is in the form of a question. Asking any question that your best client is likely to have is an easy way for them to see, at once, if they're interested in what you are offering.

Identify some problems or challenges that they're likely to have, and that the product or service you are offering solves. After you have done this for a few paragraphs, tell them what is in it for them if they subscribe. What will they get? Why will it aid them?

Finally, you require a call to action. You can not get any video squeeze page profits except if you tell people what the next step is! Tell them exactly what you wish them to do - enter their name, email address and any other info you're collecting, and then click the submit button. Remind them that after they do that, they'll have access to your content, or get your email report, or be included to your newsletter list.

While most people record this as a voiceover or record themselves just saying into the camera, you can use graphics and text, with royalty-free music, in your videos. It's more useful, however, if your visitors see you 'in person' - this allows them to make a connection between you and what you're offering, and will aid them feel like they know you.

You do not want your video to be too long. For the greatest video squeeze page profits, keep it simple and concise - under 5 minutes, and even shorter than that if you can! Two minutes is most probably tops for most video squeeze pages.

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