Most Webmasters only think about their main key phrases when the term, 'targeted keywords' come into their mind. More often than not, we only concentrate on our main keywords and forgetting the significance of the other long tail keywords. This is a major mistake which I have realized.

Every Webmasters should have a directory of the targeted keywords for their sites and keep expanding this list when they have done optimizing for a certain terms. There are several benefits for doing this. The greatest benefit is that we could concentrate on less competitive keywords since they are much broader and more specific. It is certainly much harder to optimize for 'SEO services' compared to 'Affordable SEO Services'.

There are two ways we can go about to increase and expand our existing targeted key phrases list. One is to increase its depth, while the other is the breadth.

To increase our current key phrases depth, we can examine the Search Engine auto-complete function. For example, you will see other suggestions provided by Google if you were to key in 'earn money ' into the search box. The suggested options consist of 'earn money online' and 'earn money quickly'. These are keywords that you could target and it builds more depth into our current list.

Another great example of extending the depth of your keyword list is to use the online keywords tool such as the Overture and Free Wordtracker tool. These tools help really by providing other related searches which help the Web owners to further expand their keywords.

When it comes to extending the breadth of the keyword list, we must constantly check out our visitor logs and incoming links to investigate what are the keywords which constantly brings in traffic. You will be surprised at times to determine that some unexpected long tail keywords are actually the major source for your traffic. Cpanel gives a very extensive list of referring keywords and it is highly advisable to check out the logs given by them.

To conclude, it is very important to target a new list of keywords ever so often as this will also help you to bring in a new crowd. Emphasizing on much specific keywords from the start also make your optimization effort much simpler.

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