Computer giant Apple has made a few moves in the last several months (together with development in the iphone apps market space) which includes a well-kept secret attention in mobile publicity. Apple filed a patent application several months ago that came to the attention of the public. The contents of that patent application indicate a possible change in the approach that Apple could cash in on its products-both hardware and software, the software of course is straightly associated with iphone applications which have become so popular in recent years. The details of the patent state what Apple called 'enforcement routine' program which means that the company will integrate marketing into its hardware and software that customers simply can't jump over.

The patent also states the fact that clients would need to confirm that they have either seen or listened to a commercial before being able to get into the functionality features of the hardware. For instance, a consumer could not use their iPod until they've watched the ad and then punched in a code to verify that the ads are watched in their whole.

The variety of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple Television, to a notebook, the iPod touch and more. The catch is consumers will need to endure a very savvy promotion plan that ensure they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this software is not just the fantasy of an Apple engineer.

The implications of this sort of bold advertising move could very well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in turn makes apple's mobile marketing products that a lot more desirable.

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